What is E-Commerce?

Posted by Esteban Cordero on Jul 19, 2019 11:21:09 AM

Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the transfer of money and data to execute these transactions. E-Commerce is often used to refer to the sale of products online, but it can also describe any type of commercial transaction that is facilitated through the Internet.

The first E-Commerce transaction took place in August 1994, when a man sold a CD of the Sting band to his friend through his website. Since then, E-Commerce has evolved to make products easier to discover and buy through online retailers and markets.

These are the basic concepts that every electronic commerce process entails:

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Topics: ecommerce

What are ToFu, MoFu, and BoFu Offers and How Can They Maximize Your Lead Conversions

Posted by Ariane Abdelnour on Jul 19, 2019 9:46:33 AM

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in. Likewise, the Buyer’s Journey must be in line with the Inbound Marketing and sales funnel so that every piece of content you create has a positive impact in your lead and aids in his or her conversion to a customer. ToFu, MoFu, and BoFu refer to the top, middle, and bottom of the funnel, respectively. To carry out a successful Inbound Marketing strategy, it’s essential that you understand these concepts and learn how to produce the right content for each stage so your lead nurturing can be efficient and optimal.

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Topics: inbound marketing

What is Inbound Marketing?

Posted by Ariane Abdelnour on Jul 19, 2019 9:23:09 AM

Inbound Marketing is a non-intrusive approach that centers on attracting the right customers through quality content instead of bombarding the general audience with disruptive advertising like outbound or traditional marketing does. The Inbound methodology is the most effective way to market in the digital era since it focuses on generating traffic through online platforms such as social media, blogs and search engines.  Inbound is all about pulling customers in with valuable content tailored to their motivations, wants and needs.

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Topics: inbound marketing

5 Tips for Writing Quality Content for Your Inbound Marketing Strategy

Posted by Ariane Abdelnour on Jul 19, 2019 8:34:20 AM

 Inbound Marketing is all about knowing your consumer and engaging with him or her through quality content. This means the content should be relevant and successful; it should, ultimately, achieve a goal such as drive more traffic or increase conversions.

For many, creating content might sound like an easy task, but creating quality content involves lots of creative, logical, and strategical thinking and thus, can be very time-consuming. Content marketing is one of the most important elements for the success of the Inbound Methodology, so learning to create great quality content is key. Here are five tips to help you master the creation of quality content for your business.

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Topics: inbound marketing

Inbound: The Present and Future of Marketing

Posted by Ariane Abdelnour on Jul 18, 2019 9:35:20 AM

As the digital world continually evolves, so must businesses to stay competitive. Traditional marketing efforts such as print and broadcast still play an important part for companies, especially the bigger ones, nonetheless, marketing managers around the world now understand the urgency to master the most effective marketing effort in the new media age: Inbound Marketing.

Inbound marketing is an approach that focuses on reaching out to the customers through targeted, quality content to create long-lasting relationships between them and your business. Inbound efforts aim to attract specific segments of possible clients instead of bombarding the general public with unnecessary and disruptive advertising.

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Topics: inbound marketing

Four Reasons Why You Are Not Achieving Your Sales Goals

Posted by Esteban Cordero on Jul 15, 2019 11:27:14 AM

 

In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not only for the fact of having to inform the Bo

ard of Directors, but because of the economic instability employees may suffer from as a result.

Companies spend a lot of time questioning where thing went or may go wrong, whether it was a vendors or management problem, for example. Nonetheless, there are several reasons why sales goals are not reached, and we present them below:

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Benefits and Challenges of Big Data Projects in Your Marketing Department

Posted by Esteban Cordero on Jul 15, 2019 10:50:21 AM

 Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow exponentially over time. In short, such data is so large and complex that none of the traditional data management tools can store or process it efficiently. For marketing and sales departments, Big Data is a new paradigm that must be adopted to fit customers' digital needs. Big Data also refers to the analysis of descriptive, predictive and prescriptive information of large volumes of data, which facilitate evidence-based decision-making.  By combining Big Data and advanced analytics with marketing and sales management strategies, organizations can have a substantial impact in some of these areas:

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Topics: big data

What is Big Data and What is it For?

Posted by Esteban Cordero on Jul 15, 2019 10:22:09 AM

 

The term “big data” is used to describe large amount of data which can be either structured (information commonly found in most databases that are often displayed in rows and columns with titles) or unstructured (emails, videos, audios, spreadsheets and others).Ironically, when we talk about big data what matters is not how big the data is but what companies do with the data. It can be analyzed to gather information that leads to better business decisions and strategic movements.

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Topics: big data

What is a CRM and What is it For?

Posted by Esteban Cordero on Jul 15, 2019 9:42:38 AM

A Customer Relationship Management (CRM) system helps companies comprehensively manage customer relationships, usually guided by 3 major business processes:

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Topics: customer relationship management

10 Tips to Help Your E-Commerce Succeed in the Retail Industry

Posted by Esteban Cordero on Jul 15, 2019 8:52:55 AM

 

The success of an e-commerce in the retail industry can be difficult to achieve because there is a lot of competition, purchasing decisions are based on emotions, and perhaps it is the industry with the most demand in design and image.

This complexity is also reflected in the sales figures of the shopping cart, one of the most important variables of an ecommerce. For example, according to a report by Business Insider,the abandonment of the shopping cart is exponentially increases every year and represents more than $4 trillion in uncompleted purchases. An Statista study, illustrates some of the most common causes: 25 percent of users leave shopping carts due to complicated navigation, 21 percent because the process of order takes too long, and 15 percent because the website is out of order.

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Topics: ecommerce