Companies go to great lengths to move their business from an analogous similar to a digital economy. Making the decision to implement an e-commerce strategy and switching from traditional to digital processes is not easy, but it is an important decision and once it has been made, time and resources must continue to be invested in the maintenance and updating of digital platforms. Unfortunately, not all strategies increase your sales. They often require large investments and business priorities and cash flows often do not allow all the strategies that the marketing department proposes to be executed.
Below, you'll find 3 low-cost, high-impact tips for maintaining a consistent transit strategy for increase sales on your e-commerce platform:
- CONTENT BEYOND ONLY PRODUCTS
What brings users to their e-commerce is the content. Whether customer are looking for your product or service, new users will rarely land on an unknown e-commerce with no content to them there.
Here are some ways your e-commerce can create and leverage great content to gain exposure and increase traffic:
- Research before creating the content: Before creating any content for your e-commerce, whether it is a blog post to you or the creation of elements for your homepage, take step back and do research. See what other companies in your industry do, especially your direct competitors. Analyze what makes your existing content successful and what falls flat and look for global references along with local references.
You can use Google Trends to investigate which keywords are most popular. It's no use creating a blog post for something no one is looking for. It's a waste of time and money!
- Blogs: Blogs are one of the best marketing tool, and many times, their success is simpler than you think. You don't need to hire an "influencer" to attract people! Think of it this way: there is no one who knows more about your business that the managers and collaborators of your company. They are the best "influencers" for your business, so there is no real need to rely on models and bloggers who do not know the technique and detail of your business.
Here’s an example: If your e-commerce business offers beauty products, prepare content with tips for the care of different types of hair and skin or suggesting a list of makeup brands and items to achieve a desired look. If you are a business developer, prepare blogs with budget tips for remodeling your home or construction and decoration ideas. The goal is for you to demonstrate knowledge in your industry and to be able to earn the trust of your prospects and customers.
- Write content for your Buyer Persona: Whether you're writing a post on your blog or adding a new offers to your e-commerce, you are always going to address your target audience. This is key! Don't try to write to everybody, instead, focusing on your buyer persona to obtain better results. It works like speaking one-on-one with your client instead of having a faulty communication. Many companies spend a lot of time creating content that only speaks to themselves (publishing about what they do, what they offer, how long they've been in business etc.) which is not what your client is looking for. Actually, your audience just wants to know how your company can help them solve a problem or business need.
- Call-to-Action (CTA): A CTA is your last effort to get a customer to execute an action to request a promotion, a discount, a downloadable, a demo and ideally, to finally purchase your product or service. Include CTAs on all possible pages of your e-commerce, including blog posts (even if the post is not directly related to your product or service) by adding a section at the bottom of the post. Don't forget to link your CTAs to important pages of your e-commerce!
- CREDIBILITY = CONSISTENCY + OPTIMIZATION
In the quest to increase sales for your e-commerce, you may be often focused on costly advertising strategies without realizing that many times, the best strategy is to sell without selling. A company’s credibility is invaluable and it's one of the best characteristics your company can have. Building credibility is not expensive, but it does take a lot of time.
Here are some recommendations to help you build the credibility your company needs to build this credibility:
- Customer References: Having feedback on your own e-commerce is good, but not any feedback. Users search for good feedback of a company before navigating the site. Google and Facebook reviews from your customers and satisfied customers are displayed on the Search Engine Results Page (SERP). If your company has many great reviews, search engines will rank your e-commerce higher in the (SERP) than that of a competitor with fewer reviews.
- Directory Consistency: Directories are an excellent source for attracting new customers. The secret here is the consistencyof the data, which means they must be the same across all channels.Use the address directories of Facebook, Google My Business, Apple Maps, Enterprise Cameras, and any other channel where you need to create a profile for your business. This will help build credibility, index content in search engines, and fundamentally attract new customers.
- Content: Customers first hear from your business and then enter your e-commerce to make the purchase, not the other way around. Therefore, quality content is, again, critical to your business, especially blogs, but also the content of our sections and the time you spend indexing this content to Google Search Console and Bing Webmaster Tools.
- GET WELL IN THE EMAIL
Is email marketing effective to channel means sale through your e-commerce?
The answer is, unequivocally, yes!
Statistics indicate that per $1 that is invested in marketing via email, you get a return of $44. This is a higher ROI compared to other digital channels. Spending some time learning how to perform email marketing strategies for your company can help you get new customers.
- Choose a platform: There are all kinds of email automation platforms and many of them with a low investment. To get started, choose a platform that makes it easy to collect and store all the email addresses you'll need when sending emails. As you gain more experience in email marketing, you can transfer to platforms with more advanced segmentation or design capabilities.
Once you've chosen a platform, start migrating all the emails you've collected in the database. Most platforms make this process pretty effortless, allowing you to import spreadsheets with ease.
- Collect new emails every month: Create a data collection process across all channels. This initiative can be done from stores, social networks, call center or others. What’s important is that you maintain a constant process, feeding databases every month.
- No spam: Creating an e-mail marketing strategy does not mean spamming your customers. It is very difficult to collect data and even more so to keep our customers hooked with our shipments, so don't spoil it by sending too many emails. Be stylish, ship with content and value benefits for your customer, and be patient... the emails will bring your return.
We know you want your e-commerce to be one of the best e-commerce sites out there. That's why we've developed an e-commerce platform audit, designed to examine your efforts, your platform and the pending GAP to achieve the results you want.
Whether you're looking to save money, to manage an existing business, or bring your new product to market quickly, we have a solution designed to meet your needs. Get a free demo today!