Strategic use of the Buyer Persona within Hubspot CRM

Posted by Rebeca Delgado on Oct 28, 2019 10:36:44 AM
Read More

Topics: inbound marketing

Three-Step Guide to building your Buyer Persona

Posted by Rebeca Delgado on Oct 28, 2019 10:28:54 AM
Read More

Topics: inbound marketing

Buyer Persona: Key to the success of your business strategy

Posted by Rebeca Delgado on Oct 28, 2019 10:20:00 AM
Read More

Topics: inbound marketing

14 Patterns of successful business model

Posted by Fernando Solano on Oct 23, 2019 8:22:03 AM

 

Read More

Topics: strategy

Continuos improvement applied to the business model and value proposition

Posted by Fernando Solano on Oct 23, 2019 7:53:42 AM

 

Read More

Topics: strategy

10 Signs that it is time to update your business model

Posted by Fernando Solano on Oct 23, 2019 7:37:56 AM

Change is natural, and in the business world, it happens constantly. Different factors impact and change the structure of the industry and that of the markets. That is why companies must be alert and adjust their business models when necessary.

Read More

Topics: strategy

10 Reasons Why Magento Commerce is the best option to create your online store

Posted by Rebeca Delgado on Sep 20, 2019 11:10:55 AM

 

Read More

Topics: ecommerce

3 Reasons Why sales do not grow in an eCommerce

Posted by Rebeca Delgado on Sep 20, 2019 9:47:37 AM

You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation you had? It is very common to reach customers who feel stuck in their online sales strategies since they fail to increase sales. They have often tried many tactics with some success, but their expectations are not met. Suddenly, they may think that their stores don't work and they don't understand what they’re failing.

Read More

Topics: ecommerce, comercio electrónico

What is a Business Process?

Posted by Fernando Solano on Jul 29, 2019 10:42:35 AM

Nowadays there seems to be a lot of confusion regarding business processes since the term is widely used and heard, but many are not well aware of what it is. In this article, we provide all the necessary information about what business processes are and why your company needs them.

Read More

Topics: bpm, business process management, strategy

What is the Value Proposition Canvas and What is it For?

Posted by Fernando Solano on Jul 26, 2019 9:54:46 AM


Alexander Osterwalder (creator of the Business Model Canvas) developed a tool that facilitates the design of the value proposition focused on customers and their needs and customer requirements. The Value Proposition Canvas promotes teamwork, enabling the understanding of what added value is in the eyes of the client.

Read More