What is a Business Process?

Posted by Fernando Solano on Jul 29, 2019 10:42:35 AM

Nowadays there seems to be a lot of confusion regarding business processes since the term is widely used and heard, but many are not well aware of what it is. In this article, we provide all the necessary information about what business processes are and why your company needs them.

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Topics: bpm, business process management, strategy

What is the Value Proposition Canvas and What is it For?

Posted by Fernando Solano on Jul 26, 2019 9:54:46 AM


Alexander Osterwalder (creator of the Business Model Canvas) developed a tool that facilitates the design of the value proposition focused on customers and their needs and customer requirements. The Value Proposition Canvas promotes teamwork, enabling the understanding of what added value is in the eyes of the client.

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An Introduction to Business Model Innovation

Posted by Fernando Solano on Jul 23, 2019 12:52:08 PM

People's ability to innovate never ceases to amaze us as many companies develop excellent and sophisticated products. However,  companies often lose their competitive advantage, why? Think of companies that dominated their industries and today struggle to maintain themselves. Some cases such as Nokia, Kodak, American Airlines, Motorola, among others, fell asleep in the commodity of success and ultimately failed because they did not adjust their business models to the changing environment.

Today, the competitive success of a company depends on its ability to create innovative business models. Analyze the following success stories from innovation in your business model instead of an individual product:

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Topics: business models, strategy

12 signals that tell you it's time to update your business model

Posted by Fernando Solano on Jul 23, 2019 12:25:48 PM

Change is natural and in the business world, happens constantly. Different factors impact and change the structure of the industry and markets, generating pressure for companies to be vigilant and change the focus of their business when necessary. The size of the changes that companies must make to maintain or improve their position does not matter, however, these must be planned and executed carefully. The thing is, how do you know that the company is ready to evolve?

Below we share 12 clear signals that indicate that it is time to change your business model.

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Topics: business models, strategy

We Love the Business Model Canvas (and so should you!)

Posted by Fernando Solano on Jul 23, 2019 12:13:36 PM

In 2008,  Alex Osterwalder developed a tool to facilitate the analysis, mapping, and visualization of a company's business model. The “Business Model Canvas” is a summary (about the size of a page) of the strategic details that a company needs to generate, deliver, and capture value. The tool is divided into nine blocks that allow you to keep the focus on the most important strategic elements of your business.

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Topics: business models, strategy

Everything you need to know about your company's value chain

Posted by Fernando Solano on Jul 23, 2019 11:53:54 AM

The internet allows companies to access a worldwide customer base, which means that companies face unprecedented competition. Even niche businesses meet competitors from other parts of the world. CWhile this may bring some obstacles, companies can take advantage of the opportunities offered by globalization and place themselves in a position of competitive advantage. The value chain analysis helps companies implement, in a coordinated manner, all their actions to achieve either a differentiation strategy or a low-cost strategy.

Performing the value chain analysis will allow you to stand out from your competition, generate value, and strengthen your position as a leader in your industry.

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Topics: business models, strategy

Basic guide to business processes

Posted by Fernando Solano on Jul 23, 2019 11:38:26 AM

What's the first thing that comes to mind when you hear the word processes? We all have a basic notion about what processes are since we run different processes daily. In business, we must go one step further and think about process improvement; that is, how to perform them more efficiently to increase productivity.

However, to improve the processes and have a direct impact on the results of our business, we must identify and differentiate the critical processes of the business from the support processes. While this may seem like an easy task, analyzing the context and determining the best way to approach said analysis requires expertise. Organizations must be proactive in identifying, evaluating, improving, and controlling the processes that contribute to competitive advantage.

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Topics: bpm, business process management, business models, strategy

What is e-Commerce?

Posted by Esteban Cordero on Jul 19, 2019 11:21:09 AM

Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the transfer of money and data to execute these transactions. E-Commerce is often used to refer to the sale of products online, but it can also describe any type of commercial transaction that is facilitated through the Internet.

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Topics: ecommerce

How Maximize Your Lead Conversions

Posted by Ariane Abdelnour on Jul 19, 2019 9:46:33 AM

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in. Likewise, the Buyer’s Journey must be in line with the Inbound Marketing and sales funnel so that every piece of content you create has a positive impact in your lead and aids in his or her conversion to a customer. ToFu, MoFu, and BoFu refer to the top, middle, and bottom of the funnel, respectively. To carry out a successful Inbound Marketing strategy, it’s essential that you understand these concepts and learn how to produce the right content for each stage so your lead nurturing can be efficient and optimal.

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Topics: inbound marketing

What is Inbound Marketing?

Posted by Ariane Abdelnour on Jul 19, 2019 9:23:09 AM

Inbound Marketing is a non-intrusive approach that centers on attracting the right customers through quality content instead of bombarding the general audience with disruptive advertising like outbound or traditional marketing does. The Inbound methodology is the most effective way to market and generate lead conversions in the digital era since it focuses on generating traffic through online platforms such as social media, blogs and search engines.  Inbound is all about pulling customers in with valuable content tailored to their motivations, wants and needs.

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Topics: inbound marketing