5 Tips for Writing Quality Content for Your Inbound Marketing Strategy

Posted by Ariane Abdelnour on Jul 19, 2019 8:34:20 AM

Inbound Marketing is all about knowing your consumer and engaging with him or her through quality content. This means the content should be relevant and successful; it should, ultimately, achieve a goal such as drive more traffic or increase conversions.

For many, creating content might sound like an easy task, but creating quality content involves lots of creative, logical, and strategical thinking and thus, can be very time-consuming. Content marketing is one of the most important elements for the success of the Inbound Marketing Methodology, so learning to create great quality content is key. Here are five tips to help you master the creation of quality content for your business.

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Topics: inbound marketing

Understanding the inbound marketing funnel

Posted by Ariane Abdelnour on Jul 18, 2019 9:35:20 AM

As the digital world continually evolves, so must businesses to stay competitive. Traditional marketing efforts such as print and broadcast still play an important part for companies, especially the bigger ones, nonetheless, marketing managers around the world now understand the urgency to master the most effective marketing effort in the new media age: Inbound Marketing.

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Topics: inbound marketing

Four Reasons Why You Are Not Achieving Your Sales Goals

Posted by Esteban Cordero on Jul 15, 2019 11:27:14 AM

 

In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not only for the fact of having to inform the Bo

ard of Directors, but because of the economic instability employees may suffer from as a result.

Companies spend a lot of time questioning where thing went or may go wrong, whether it was a vendors or management problem, for example. Nonetheless, there are several reasons why sales goals are not reached, and we present them below:

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Benefits and Challenges of Big Data Projects in Your Marketing Department

Posted by Esteban Cordero on Jul 15, 2019 10:50:21 AM

 Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow exponentially over time. In short, such data is so large and complex that none of the traditional data management tools can store or process it efficiently. For marketing and sales departments, Big Data is a new paradigm that must be adopted to fit customers' digital needs. Big Data also refers to the analysis of descriptive, predictive and prescriptive information of large volumes of data, which facilitate evidence-based decision-making.  By combining Big Data and advanced analytics with marketing and sales management strategies, organizations can have a substantial impact in some of these areas:

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Topics: big data

What is Big Data and What is it For?

Posted by Esteban Cordero on Jul 15, 2019 10:22:09 AM

The term “big data” is used to describe large amount of data which can be either structured (information commonly found in most databases that are often displayed in rows and columns with titles) or unstructured (emails, videos, audios, spreadsheets and others).Ironically, when we talk about big data what matters is not how big the data is but what companies do with the data. It can be analyzed to gather information that leads to better business decisions and strategic movements.

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Topics: big data

What is CRM and What is it For?

Posted by Esteban Cordero on Jul 15, 2019 9:42:38 AM

A Customer Relationship Management (CRM) system helps companies comprehensively manage customer relationships and customer data, usually guided by 3 major business processes:

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Topics: customer relationship management

10 tips to Succeed with your Retail eCommerce

Posted by Esteban Cordero on Jul 15, 2019 8:52:55 AM

The success of a Retail eCommerce can be difficult to achieve because there is a lot of competition, purchasing decisions are based on emotions, and perhaps it is the industry with the most demand in design and image.

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Topics: ecommerce

8 tips to save money in the inventory management of your e-Commerce

Posted by Esteban Cordero on Jul 15, 2019 7:56:12 AM

Inventory management is key to a business, since it could interfere with the amount of money your company earns or loses. At Imagineer, we focus our consulting strategy on understanding customers' business processes which are often nonexistent in some departments or simply inherited without questioning whether it's the right way to do them.

The tips described in this article collect some of our findings as we examine a company’s processes of purchasing and in its inventory department.

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Topics: ecommerce, magento

Product Pages That Can Boost Sale Conversions in Your eCommerce

Posted by Esteban Cordero on Jul 12, 2019 1:53:37 PM

Product pages are the most important part of your eCommerce, and whether you sell fishing products, clothing, appliances or children's toys, you should develop product pages using some of the best practices to increase sales. Currently, the average rate of abandonment of an online shopping cart exceeds 65 percent and conversion rates are generally less than 5 percent, so brands have a fairly small margin of error.

To exceed the average abandonment rate, increase your conversion rates, and outperform your competitors, you should follow these guidelines to create efficient product pages that will help you improve your sales conversion:

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Topics: ecommerce

3 Tips for Planning Your eCommerce b2b Strategy

Posted by Esteban Cordero on Jul 12, 2019 12:33:21 PM

Digital Transformation has forced companies to start making all kinds of innovations, and eCommerce strategies are undoubtedly one of the most in demand by managers, mainly because it offers an immediate return on investment. In fact, recent Salesforce research shows that 89% of decision makers in B2B companies are betting on business growth in digital commerce.

Now, implementing an eCommerce B2B strategy is no guarantee of the success of your strategy, nonetheless, by laying the right foundation, you can better align business investments with your organization's desired business outcomes. Below are some tips for better planning your eCommerce B2B strategy.

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Topics: ecommerce