Benefits and Challenges of Big Data Projects in Your Marketing Department

Posted by Esteban Cordero on Jul 15, 2019 10:50:21 AM

 Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow exponentially over time. In short, such data is so large and complex that none of the traditional data management tools can store or process it efficiently. For marketing and sales departments, Big Data is a new paradigm that must be adopted to fit customers' digital needs. Big Data also refers to the analysis of descriptive, predictive and prescriptive information of large volumes of data, which facilitate evidence-based decision-making.  By combining Big Data and advanced analytics with marketing and sales management strategies, organizations can have a substantial impact in some of these areas:

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Topics: big data

What is Big Data and What is it For?

Posted by Esteban Cordero on Jul 15, 2019 10:22:09 AM

The term “big data” is used to describe large amount of data which can be either structured (information commonly found in most databases that are often displayed in rows and columns with titles) or unstructured (emails, videos, audios, spreadsheets and others).Ironically, when we talk about big data what matters is not how big the data is but what companies do with the data. It can be analyzed to gather information that leads to better business decisions and strategic movements.

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Topics: big data

Leveraging your CRM data in a Big Data strategy

Posted by Esteban Cordero on Jul 11, 2019 10:08:42 AM

Big Data is one of the biggest challenges for companies and one of the top priorities among company managers. This powerful field is no stranger to marketing managers, who understand its importance in getting to know the consumer by identifying patterns of behavior which help create better experiences for the customers. While 62 percent of companies believe Big Data can give them a competitive advantage, it is important to keep in mind that the success of your Big Data strategy must be associated to an appropriate implementation of your CRM Data, the data quality, and the ability to visualize and use the data. A recent study shows that only <4% of companies are applying the best Big Data practices; If Big Data strategies are successfully implemented, the results are highly profitable.

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Topics: customer relationship management, big data