What is CRM and What is it For?

Posted by Esteban Cordero on Jul 15, 2019 9:42:38 AM

A Customer Relationship Management (CRM) system helps companies comprehensively manage customer relationships and customer data, usually guided by 3 major business processes:

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Topics: customer relationship management

8 Benefits of an Omnichannel CRM for Your Business

Posted by Esteban Cordero on Jul 12, 2019 8:31:49 AM

Customer experience in companies is undergoing big changes. The use of mobile devices, e-commerce, social networks and the explosion of data, is enabling an unprecedented increase in interactions between customers/companies, customers/customers, and businesses/companies. The daily use of these digital services allows customers to live different experiences with their brand... or your competition.

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Topics: customer relationship management

Leveraging your CRM data in a Big Data strategy

Posted by Esteban Cordero on Jul 11, 2019 10:08:42 AM

Big Data is one of the biggest challenges for companies and one of the top priorities among company managers. This powerful field is no stranger to marketing managers, who understand its importance in getting to know the consumer by identifying patterns of behavior which help create better experiences for the customers. While 62 percent of companies believe Big Data can give them a competitive advantage, it is important to keep in mind that the success of your Big Data strategy must be associated to an appropriate implementation of your CRM Data, the data quality, and the ability to visualize and use the data. A recent study shows that only <4% of companies are applying the best Big Data practices; If Big Data strategies are successfully implemented, the results are highly profitable.

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Topics: customer relationship management, big data

Lead generation strategies, from your website to your CRM

Posted by Esteban Cordero on Jul 11, 2019 7:38:45 AM

Consumer buying habits have changed. Now users have control over the process and have many sources of information, which makes them more analytical. Research shows that only 18% of buyers rely on a seller as a source of information when making B2B purchases. On the contrary, digital references have become the main source of consultation when analyzing a purchase, which is one of the main challenges that sales reps face today

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Topics: customer relationship management, customer experience

How to Qualify My Opportunities From My Sales CRM

Posted by Esteban Cordero on Jul 11, 2019 7:35:24 AM

The qualification of potential clients is a methodology used by commercial departments to determine the value of potential customers. This is done by assigning values to them ​​based on their behavior in relation to the interest in products or services.

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Topics: customer relationship management, customer experience

Continue selling in your CRM Marketing, even when you are very busy

Posted by Esteban Cordero on Jul 9, 2019 7:13:31 AM
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Topics: customer relationship management, customer experience