Innovate Vrs Invent

Posted by Carlos Peña on May 14, 2020 3:08:40 PM

Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that covers all of them is the notion of creativity. 

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Topics: digital transformation, business models

How to carry out the digital transformation in a hotel

Posted by Victor Esquivel on Mar 24, 2020 11:35:38 AM

Carrying out the Digital Transformation in a Hotel is a great challenge because it implicates the adoption of new technologies in the different areas of the company, seeking to change the way processes are carried out, and thereby give greater value to customers. At the same time, this supposes a change in the organizations´ culture since it proposes to challenge, experiment, and expose oneself to failure by implementing new ways of doing things.

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Topics: digital transformation

Dispense with digital marketing, the worst mistake of a company

Posted by Carlos Peña on Mar 24, 2020 10:40:10 AM

Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last 2 years; It was a simply beautiful property in an area of ​​the country privileged by nature and peace, with more than 20 rooms and all the necessary infrastructure for a successful hotel, but without a visitor.

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Topics: digital transformation

How can digital transformation help me optimize my hotel management?

Posted by Victor Esquivel on Mar 24, 2020 9:37:29 AM

After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit technology to facilitate the management of their properties, unraveling the lack of connectivity between the different “systems” that they have implemented so that it becomes a better experience for customers and at the same time have an impact on costs.

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Topics: digital transformation

6 Steps That Bring Your Business Closer to Digital Transformation

Posted by Esteban Cordero on Jul 12, 2019 8:26:49 AM

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Today, digital technologies have evolved to include multiple transactions and digital integrations to their processes. Some of these technologies are: Internet of Things, Artificial Intelligence, Big Data, and Machine Learning. Finding ways to react and shape digital disruption should be on the agenda of each member of the Board of Directors and the Management Committee.

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Topics: digital transformation