You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation you had? It is very common to reach customers who feel stuck in their online sales strategies since they fail to increase sales. They have often tried many tactics with some success, but their expectations are not met. Suddenly, they may think that their stores don't work and they don't understand what they’re failing.
Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the transfer of money and data to execute these transactions. E-Commerce is often used to refer to the sale of products online, but it can also describe any type of commercial transaction that is facilitated through the Internet.
The success of a Retail eCommerce can be difficult to achieve because there is a lot of competition, purchasing decisions are based on emotions, and perhaps it is the industry with the most demand in design and image.
Inventory management is key to a business, since it could interfere with the amount of money your company earns or loses. At Imagineer, we focus our consulting strategy on understanding customers' business processes which are often nonexistent in some departments or simply inherited without questioning whether it's the right way to do them.
The tips described in this article collect some of our findings as we examine a company’s processes of purchasing and in its inventory department.
Product pages are the most important part of your eCommerce, and whether you sell fishing products, clothing, appliances or children's toys, you should develop product pages using some of the best practices to increase sales. Currently, the average rate of abandonment of an online shopping cart exceeds 65 percent and conversion rates are generally less than 5 percent, so brands have a fairly small margin of error.
To exceed the average abandonment rate, increase your conversion rates, and outperform your competitors, you should follow these guidelines to create efficient product pages that will help you improve your sales conversion:
Digital Transformation has forced companies to start making all kinds of innovations, and eCommerce strategies are undoubtedly one of the most in demand by managers, mainly because it offers an immediate return on investment. In fact, recent Salesforce research shows that 89% of decision makers in B2B companies are betting on business growth in digital commerce.
Now, implementing an eCommerce B2B strategy is no guarantee of the success of your strategy, nonetheless, by laying the right foundation, you can better align business investments with your organization's desired business outcomes. Below are some tips for better planning your eCommerce B2B strategy.
Companies go to great lengths to move their business from an analogous similar to a digital economy. Making the decision to implement an e-commerce strategy and switching from traditional to digital processes is not easy, but it is an important decision and once it has been made, time and resources must continue to be invested in the maintenance and updating of digital platforms. Unfortunately, not all strategies increase your sales. They often require large investments and business priorities and cash flows often do not allow all the strategies that the marketing department proposes to be executed.
Below, you'll find 3 low-cost, high-impact tips for maintaining a consistent transit strategy for increase sales on your e-commerce platform:
The need to implement eCommerce solutions that allow your customers to place orders, inquiries, support, and online payments, is becoming increasingly apparent to many companies. Previously, there were questions about the implementation, use and user adoption of said eCommerce solutions, but most companies have already accepted that the future of their business is there and that they need a strategy.
In defining this strategy, it is important to understand what kind of processes you want to automate depending on your industry and business turn. Examples of processes you can automate include: