SEO and UX: how to retain the user to delight the search engine

Posted by Silvia Aguilar on May 15, 2020 8:05:55 AM

When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we wonder why our digital business is not working, and the answer to this question is that there is no qualified web traffic. Fortunely there is a way to  position yourself in these first places and get this qualified traffic and it is through quality content and a correctly performed SEO.

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Topics: inbound marketing

“Interface vs. Experience” and other myths

Posted by Silvia Aguilar on May 13, 2020 11:49:49 AM

You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web or mobile design. Here we will define what is each one of them and what is the difference between them, besides some other myths about UX.

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Topics: customer experience, inbound marketing

Case study: Starbucks success with the Inbound Marketing methodology

Posted by Susana Matamoros on Apr 2, 2020 8:23:51 AM
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Topics: inbound marketing

Traditional Marketing vs. Inbound Marketing

Posted by Susana Matamoros on Apr 2, 2020 6:29:21 AM

Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they offered you products that will solve all your problems?

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Topics: inbound marketing, crm

Strategic use of the Buyer Persona within Hubspot CRM

Posted by Rebeca Delgado on Oct 28, 2019 10:36:44 AM
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Topics: inbound marketing

Three-Step Guide to building your Buyer Persona

Posted by Rebeca Delgado on Oct 28, 2019 10:28:54 AM

The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you and your team must take the time to build it. We share a guide that you can follow to build your Buyer Persona.

 

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Topics: inbound marketing

Buyer Persona: Key to the success of your business strategy

Posted by Rebeca Delgado on Oct 28, 2019 10:20:00 AM

A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content strategy, and the dates you will publish said content. Now, you may have all this, yet the information of your target client may be very superficial and be based solely on age ranges and socioeconomic levels, which is why the strategies often do not achieve the expected response or loyalty. So what is missing? The creation of a proper Buyer Persona.

 

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Topics: inbound marketing

How Maximize Your Lead Conversions

Posted by Ariane Abdelnour on Jul 19, 2019 9:46:33 AM

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in. Likewise, the Buyer’s Journey must be in line with the Inbound Marketing and sales funnel so that every piece of content you create has a positive impact in your lead and aids in his or her conversion to a customer. ToFu, MoFu, and BoFu refer to the top, middle, and bottom of the funnel, respectively. To carry out a successful Inbound Marketing strategy, it’s essential that you understand these concepts and learn how to produce the right content for each stage so your lead nurturing can be efficient and optimal.

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Topics: inbound marketing

What is Inbound Marketing?

Posted by Ariane Abdelnour on Jul 19, 2019 9:23:09 AM

Inbound Marketing is a non-intrusive approach that centers on attracting the right customers through quality content instead of bombarding the general audience with disruptive advertising like outbound or traditional marketing does. The Inbound methodology is the most effective way to market and generate lead conversions in the digital era since it focuses on generating traffic through online platforms such as social media, blogs and search engines.  Inbound is all about pulling customers in with valuable content tailored to their motivations, wants and needs.

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Topics: inbound marketing

5 Tips for Writing Quality Content for Your Inbound Marketing Strategy

Posted by Ariane Abdelnour on Jul 19, 2019 8:34:20 AM

Inbound Marketing is all about knowing your consumer and engaging with him or her through quality content. This means the content should be relevant and successful; it should, ultimately, achieve a goal such as drive more traffic or increase conversions.

For many, creating content might sound like an easy task, but creating quality content involves lots of creative, logical, and strategical thinking and thus, can be very time-consuming. Content marketing is one of the most important elements for the success of the Inbound Marketing Methodology, so learning to create great quality content is key. Here are five tips to help you master the creation of quality content for your business.

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Topics: inbound marketing