How Maximize Your Lead Conversions

Posted by Ariane Abdelnour on Jul 19, 2019 9:46:33 AM

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in. Likewise, the Buyer’s Journey must be in line with the Inbound Marketing and sales funnel so that every piece of content you create has a positive impact in your lead and aids in his or her conversion to a customer. ToFu, MoFu, and BoFu refer to the top, middle, and bottom of the funnel, respectively. To carry out a successful Inbound Marketing strategy, it’s essential that you understand these concepts and learn how to produce the right content for each stage so your lead nurturing can be efficient and optimal.

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Topics: inbound marketing

What is Inbound Marketing?

Posted by Ariane Abdelnour on Jul 19, 2019 9:23:09 AM

Inbound Marketing is a non-intrusive approach that centers on attracting the right customers through quality content instead of bombarding the general audience with disruptive advertising like outbound or traditional marketing does. The Inbound methodology is the most effective way to market and generate lead conversions in the digital era since it focuses on generating traffic through online platforms such as social media, blogs and search engines.  Inbound is all about pulling customers in with valuable content tailored to their motivations, wants and needs.

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Topics: inbound marketing

5 Tips for Writing Quality Content for Your Inbound Marketing Strategy

Posted by Ariane Abdelnour on Jul 19, 2019 8:34:20 AM

Inbound Marketing is all about knowing your consumer and engaging with him or her through quality content. This means the content should be relevant and successful; it should, ultimately, achieve a goal such as drive more traffic or increase conversions.

For many, creating content might sound like an easy task, but creating quality content involves lots of creative, logical, and strategical thinking and thus, can be very time-consuming. Content marketing is one of the most important elements for the success of the Inbound Marketing Methodology, so learning to create great quality content is key. Here are five tips to help you master the creation of quality content for your business.

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Topics: inbound marketing

Understanding the inbound marketing funnel

Posted by Ariane Abdelnour on Jul 18, 2019 9:35:20 AM

As the digital world continually evolves, so must businesses to stay competitive. Traditional marketing efforts such as print and broadcast still play an important part for companies, especially the bigger ones, nonetheless, marketing managers around the world now understand the urgency to master the most effective marketing effort in the new media age: Inbound Marketing.

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Topics: inbound marketing